The concept of "nature" is a romantic invention. It was spun by the likes of Jean-Jacques Rousseau in the 18th century as a confabulated utopian contrast to the dystopia of urbanization and Darwinian, ruthless materialism. The traces of this dewy-eyed conception of the "savage", his alleged harmony and resonance with nature, and his unmolested, unadulterated surroundings can be found in the more malignant forms of fundamentalist environmentalism and in pop-culture (the most recent example of which is the propaganda-laden cinematic extravaganza, “Avatar”).